TAMPA, Fla., Feb. 19, 2024 – ZOA Energy, after a dynamic 2023 marked by an improved formula, novel products, revamped packaging, and expanded distribution channels, has launched its most impactful brand campaign to date – introducing “BDE” in 2024, known as Big Dwayne Energy.
Big Dwayne Energy, inspired by ZOA Energy, embodies confidence without arrogance, radiating positivity, and possessing the energy to tackle any challenge. It encapsulates the values that the ZOA brand represents, reflecting the charisma exuded by its founders: Dwayne Johnson, Dany Garcia, Dave Rienzi, and John Shulman, all renowned entrepreneurs in their respective fields.
Dwayne Johnson, Chief Energy Officer, expressed, “When someone with great, radiating energy enters the room, people feel it. ZOA Energy helps you be the best version of yourself, positively influencing those around you – confidently owning your authentic self, having fun, and living life to the fullest. Before you know it, everyone is hooked on ZOA.”
To fuel the spirit of “Big Dwayne Energy” in 2024, ZOA is unveiling a bold and entertaining commercial showcasing how anyone can unleash their inner Big Dwayne Energy with ZOA Energy. Set to the chart-topping anthem “Big Energy” by Grammy-nominated Atlanta rapper Latto, the campaign aims to highlight the unique features of ZOA Energy products in a disruptive and humorous manner.
Melanie Hellenga, Chief Marketing Officer, said, “This campaign aims to showcase the distinctive features of our ZOA Energy products in a disruptive and humorous way. We believe everyone can enjoy the benefits of ZOA and embrace the confidence that comes with it.”
The commercial features individuals from diverse backgrounds alongside Dwayne Johnson, embodying their own Big Dwayne Energy in various storylines, demonstrating how ZOA Energy helps them tackle everyday tasks with vigor. The campaign, developed by Haygarth USA, launches with a long-form content piece and will extend across various marketing channels, including digital, out-of-home, paid social media, and numerous activations throughout the year, such as partnerships with the UFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments.
Dany Garcia, Chief Visionary Officer, emphasized, “At ZOA Energy, we are illustrating that everyone has access to ‘Big Dwayne Energy’ – the intangible concept of fearlessly owning who you are and unapologetically sharing your one-of-a-kind self with the world.”
ZOA Energy products, known for their great taste, B & C vitamins, electrolytes, and zero sugar, are available at various U.S. retailers, including 7-Eleven, Costco, Quick Trip, HEB, Meijer, and Circle K. Canadian customers can find them at Couche Tard, Federated Co-Op Gas Convenience & Grocery, Costco, Circle K, and other locations. Online purchases can be made through ZOAEnergy.com and Amazon.
About ZOA Energy
ZOA Energy, created by strength and conditioning coach Dave Rienzi, global icon and businessman Dwayne Johnson, global entrepreneur and chairwoman Dany Garcia, and entrepreneur and investor John Shulman, is on a mission to activate the world’s potential by providing individuals with the fuel they need to show up as their best selves. The ZOA portfolio includes better-for-you energy drinks and pre-workout supplements, all crafted with high-quality ingredients and featuring great taste, electrolytes, B & C vitamins, and zero sugar.